WHY is FFC needed?
- Corporate Social Responsibility is an extremely powerful and appreciated PR Tool in China but small and medium sized companies may lack the ability and resources to benefit from CSR opportunities.
- A clear project goal and transparency are needed for successful CSR
- Cost efficiency and elimination of overhead costs are highly appreciated and create trust which can be shared internally and externally in the company communications
- The poverty is a real problem in China and there are people, villages and even large areas in great need of help provided via charity. Environmental issues aspect daily life of millions of people.
- FFC provides an easy solution to these needs